Privacy policy

Privacy Policy

Last updated: September 30, 2026

Creative Tops, Inc., doing business as Duralex USA ("Duralex USA," "we," "us"), operates this store and website, including all related information, content, features, tools, products and services (the "Services"). The Services are powered by Shopify. This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase through the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to your personal information.

Personal Information We Collect

"Personal information" means information that identifies, or can reasonably be linked to, you or another person. Depending on how you use the Services, we may collect:

• Contact details: name, billing and shipping address, phone number and email address.
• Payment information: payment card details, transaction details and payment confirmation. Card numbers are processed by our payment providers and are not stored by us.
• Account information: username, password, preferences and settings.
• Transaction information: items you view, add to your cart, purchase, return or cancel, and your order history.
• Rewards information: points balance, rewards activity, and for referrals, the email address of the friend you refer.
• Communications: messages you send us by email, chat, phone or social media, and reviews, photos or videos you submit.
• Device information: browser, device type, IP address and other identifiers.
• Usage information: how and when you interact with the Services, including pages viewed, clicks and scrolling.

We do not knowingly collect sensitive personal information.

Where We Get Personal Information

• Directly from you when you create an account, place an order, join our rewards program, contact us or submit a review.
• Automatically through cookies and similar technologies when you use the Services.
• From service providers that operate parts of our business for us.
• From partners, such as affiliate and advertising partners, and from friends who refer you.

How We Use Personal Information

• To provide the Services: process payments, fulfill and ship orders, handle returns and exchanges, manage your account and rewards, and send order and account notifications.
• Marketing and advertising: send marketing by email, text or mail, and show you ads on our site and other websites, including ads based on items you viewed or purchased.
• Customer support: respond to your questions and resolve issues.
• Improving the Services: understand how the site is used, fix problems and improve our products and pages.
• Security and fraud prevention: verify accounts and transactions, and detect and prevent fraud, abuse and misuse of promotions and rewards.
• Legal reasons: comply with law, respond to legal requests, enforce our terms and protect our rights.

How We Disclose Personal Information

We disclose personal information to:

• Service providers that perform services for us, such as e-commerce platform and payment processing, order fulfillment and shipping carriers, email and text messaging, customer support and live chat, rewards and referral programs, product reviews, website analytics, sales tax calculation, and checkout and product recommendation tools. These providers may use your information only to provide services to us.
• Advertising and affiliate partners, to show you relevant ads and credit partners who referred you. These partners use your information under their own privacy notices.
• Others at your direction, such as when you share on social media or refer a friend.
• Our affiliates within our corporate group.
• In a business transaction such as a merger, acquisition or sale of assets, or to comply with law, respond to legal process, enforce our terms, or protect our rights and the rights of others.

"Sale" and "Sharing" of Personal Information

In the past 12 months, we have disclosed identifiers (such as cookie IDs, IP address and hashed email), device and usage information, and commercial information (such as products viewed and purchased) to advertising partners and our affiliate network. Some state laws consider this a "sale" or "sharing" of personal information for targeted advertising. The recipients are the advertising and affiliate providers listed above.

We do not sell or share sensitive personal information. We do not knowingly sell or share the personal information of anyone under 16.

You can opt out on our Your Privacy Choices page. If you visit with the Global Privacy Control signal enabled, we treat it as an opt-out request for that browser and device, and for your account if we can link the two. We do not respond to other "Do Not Track" signals.

Cookies and Similar Technologies

We use cookies, pixels and similar technologies to run the store (cart, checkout, sign-in, fraud prevention), to remember your preferences, to measure how the site is used, and for advertising and affiliate tracking. You can control cookies through your browser settings and opt out of targeted advertising as described above. Blocking all cookies will stop the cart and checkout from working.

Session Recordings and Live Chat

We use Microsoft Clarity to record how visitors interact with our website, such as clicks, scrolls and pages viewed, so we can find and fix problems. Recordings mask text typed into forms, including payment fields.

If you use our live chat, the conversation is recorded and stored by our support provider, Gorgias, and may be answered with help from automated tools. Please do not share payment card numbers in chat.

Duralex Rewards and Referrals: Notice of Financial Incentive

Our rewards and referral programs are financial incentives under California law.

• What you get: points on qualifying purchases that can be redeemed for discounts, and for referrals, a reward for you and a first-order discount for the friend you refer. Current values are on our Rewards and Referral pages.
• What we collect: your name, email, purchase history and points activity. For referrals, your friend's email address, which we use only to send the referral.
• How it works: customers are enrolled in the rewards program when they make a purchase. You can leave at any time by emailing us. Unused points are forfeited when you leave.
• Value of your data: we estimate the value of the information collected through these programs as roughly equal to the cost of the rewards we provide, based on our program expenses and the purchase activity of members.

Email and Text Messages

You can unsubscribe from marketing emails at any time using the link in any email. If you opt in to text messages, you can reply STOP to cancel at any time. We will still send messages about your orders and account.

Relationship with Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services. Shopify also uses certain information from your interactions with our store and other merchants to provide enhanced features, and in those cases Shopify is responsible for that processing. Learn more in the Shopify Consumer Privacy Policy, and exercise rights over that data at the Shopify Privacy Portal.

Third-Party Websites

The Services may link to websites and platforms operated by others. We are not responsible for their privacy or security practices. Information you post on social media or other public platforms may be visible to others.

Children's Data

The Services are not intended for children, and we do not knowingly collect personal information from children under 13. If you believe a child has given us personal information, contact us and we will delete it.

Security and Retention

No security measures are perfect, and information sent over the internet may not be secure in transit. Please do not send sensitive information to us through unsecure channels.

We keep personal information only as long as needed:

• Orders and transactions: as long as required for tax, accounting and legal purposes, generally 7 years.
• Account and rewards information: while your account is active, and up to 2 years after your last activity.
• Marketing email and text profiles: until you unsubscribe or ask us to delete them.
• Support tickets and chat transcripts: up to 3 years.
• Session recordings: generally 30 days.

Your Rights and Choices

Depending on where you live, you may have the right to:

• Access or know what personal information we hold about you.
• Delete personal information we hold about you.
• Correct inaccurate personal information.
• Portability: receive a copy of your personal information.
• Opt out of the sale or sharing of personal information and of targeted advertising.
• Manage communications: unsubscribe from marketing at any time.

These rights are not absolute and may be limited by law. We will not discriminate against you for exercising them.

How to make a request: email info@creativetopsinc.com with the subject line "Privacy request,". We may ask you to verify your identity by confirming information connected to your orders. You may use an authorized agent; we will ask for proof that you authorized them and may ask you to verify your identity directly.

Timing: we will confirm receipt within 10 business days and respond within 45 days, or tell you if we need up to 45 more days.

Appeals: if we deny your request, you can appeal by replying to our decision with the word "Appeal." We will respond within 60 days. If you disagree with the outcome, you may contact your state Attorney General.

Wholesale and Business Customers

If you buy from us as a business, we use your business contact information to manage your account, process orders and invoices, and send product and pricing updates. You can ask us to stop sending updates at any time.

Changes to This Privacy Policy

We may update this Privacy Policy to reflect changes in our practices or for legal or regulatory reasons. We will post the revised policy here and update the "Last updated" date.

Contact

For questions about this policy or to exercise your rights:

Creative Tops, Inc. d/b/a Duralex USA
Email: info@creativetopsinc.com
Phone: +1 888-702-8281

Complaints

If you have complaints about how we process your personal information, please contact us using the contact details provided below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact details set out below, or lodge your complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store and process your personal information outside the country you live in.

If we transfer your personal information out of the European Economic Area or the United Kingdom, we will rely on recognized transfer mechanisms like the European Commission's Standard Contractual Clauses, or any equivalent contracts issued by the relevant competent authority of the UK, as relevant, unless the data transfer is to a country that has been determined to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date and provide notice as required by applicable law.

Contact

Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please email us at info@creativetopsinc.com.